Hub/ Case Studies

Success Story: NNO Home Decor

Posted on :
12 November 2026

NNO Home Decor, an Egyptian home-decor brand built on art and sustainability, moved its invoicing, products and financial reports onto one system: Daftra. Today the founders issue invoices with 14% VAT calculated correctly, manage a wide range of product variants, and follow orders from anywhere.

At a glance

ClientNNO Home Decor — Egypt
IndustryHome decor and handmade art pieces
SpeakersNehal (Co-founder & CEO) and Nouran (Co-founder & Creative Director)
Key features usedInvoicing and VAT, product variants and SKUs, financial reports, mobile app

Key results

  • ✓Invoices with 14% VAT calculated automatically, ready for the e-invoicing portal.

  • ✓Every product with its colors, textures and SKUs in one place, duplicated in one click.

  • ✓Financial reports for any period without manual work.

  • ✓Orders and payments tracked remotely from the app, even while traveling.

Video in Arabic

About NNO Home Decor

Nehal and Nouran started the brand after returning from Saudi Arabia, bringing a background in architecture and painting. They saw a gap in Egypt for distinctive home decor and set out to put art into every piece. The brand uses earth-friendly materials such as clay, and upcycling collections that turn broken pieces and leftover fabrics into statement art.

Nehal studied sustainability and holds a LEED AP credential, while Nouran leads the creative side. The brand appeared on Shark Tank Egypt and won a golden ticket.

The challenge: one product, many versions

01

High product variation

The same item comes in different colors and textures, each with its own SKU.

02

E-invoicing and VAT

Every invoice must reach the e-invoicing portal with an accurate total and correct 14% VAT.

03

Running things from two places

One founder may be traveling while the other is at the showroom, and orders keep coming.

“We needed something to organize our products, because we have huge variation… you can find the same product in different colors and different textures.”

— Nehal, Co-founder & CEO

For home-decor and handmade product stores

Organize your products and invoices in one system

Variants, SKUs, VAT-accurate invoices and reports for any period, on mobile or desktop.

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The solution: an all-in-one system that “feels like us”

Daftra reached the founders through an ad at the same time someone recommended it to them, so they decided it was time to run everything on one ERP.

“Honestly, we felt it was like us… organized, a system where everything is integrated.”

— NNO Home Decor team

Products and variants

What they needWhat Daftra provides
One product in many colors and texturesProduct variants with an SKU for each
Adding similar products quicklyOne-click product duplication
Product data for the websiteCopy data straight from Daftra
Detailed product informationGenerated data sheets

“We can even duplicate a product, and for us that was just… wow.”

— Nehal

Invoicing and VAT

Invoices are issued in Daftra with 14% VAT applied automatically, then their items are uploaded to the e-invoicing portal.

Product price+ 14% VAT= Correct total→ Upload to portal

“I can put the 14% on my products and the total comes out exactly right.”

— NNO Home Decor team

Working from anywhere

“I can issue an invoice while sitting in the car or at a café.”

— NNO Home Decor team

Financial reports

The balance sheet and financial reports come out for any period, monthly or yearly, just by choosing the dates.

The results: before and after Daftra

AreaBefore DaftraWith Daftra
Products and variantsHard to enter every product with its colors and SKUsVariants, SKUs and one-click duplication
InvoicingVAT and totals worked out manually14% VAT and correct totals automatically
ReportsBalance sheets and periods compiled by handReports for any period instantly
Follow-upTied to being at the showroomOrders and payments tracked from the app

“For us it’s a complete system… it organizes everything far better, and it saves time.”

— NNO Home Decor team

Remote follow-up

01

From abroad to the showroom

While Nehal traveled, Nouran ran the showroom, and Nehal could see everything in the app.

02

End-of-day report

Delivered orders show as paid in Daftra, and an end-of-day report shows what was delivered and paid.

“I was traveling… I still had access… I could see everything… at the end of the day there’s a report showing what was done, what was delivered and what was paid.”

— Nehal

The bottom line

For a brand that makes every piece by hand in many versions, organization was a condition for growth. With Daftra, products, invoices and reports live in one place, and the business can be followed from anywhere.

“

“As a business owner, I loved it, because honestly… it really feels like us.”

— Nehal, Co-founder & CEO

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