Success Story: NNO Home Decor
NNO Home Decor, an Egyptian home-decor brand built on art and sustainability, moved its invoicing, products and financial reports onto one system: Daftra. Today the founders issue invoices with 14% VAT calculated correctly, manage a wide range of product variants, and follow orders from anywhere.
At a glance
| Client | NNO Home Decor — Egypt |
| Industry | Home decor and handmade art pieces |
| Speakers | Nehal (Co-founder & CEO) and Nouran (Co-founder & Creative Director) |
| Key features used | Invoicing and VAT, product variants and SKUs, financial reports, mobile app |
Key results
✓Invoices with 14% VAT calculated automatically, ready for the e-invoicing portal.
✓Every product with its colors, textures and SKUs in one place, duplicated in one click.
✓Financial reports for any period without manual work.
✓Orders and payments tracked remotely from the app, even while traveling.
Video in Arabic
About NNO Home Decor
Nehal and Nouran started the brand after returning from Saudi Arabia, bringing a background in architecture and painting. They saw a gap in Egypt for distinctive home decor and set out to put art into every piece. The brand uses earth-friendly materials such as clay, and upcycling collections that turn broken pieces and leftover fabrics into statement art.
Nehal studied sustainability and holds a LEED AP credential, while Nouran leads the creative side. The brand appeared on Shark Tank Egypt and won a golden ticket.
The challenge: one product, many versions
01
High product variation
The same item comes in different colors and textures, each with its own SKU.
02
E-invoicing and VAT
Every invoice must reach the e-invoicing portal with an accurate total and correct 14% VAT.
03
Running things from two places
One founder may be traveling while the other is at the showroom, and orders keep coming.
“We needed something to organize our products, because we have huge variation… you can find the same product in different colors and different textures.”
— Nehal, Co-founder & CEO
The solution: an all-in-one system that “feels like us”
Daftra reached the founders through an ad at the same time someone recommended it to them, so they decided it was time to run everything on one ERP.
“Honestly, we felt it was like us… organized, a system where everything is integrated.”
— NNO Home Decor team
Products and variants
| What they need | What Daftra provides |
|---|---|
| One product in many colors and textures | Product variants with an SKU for each |
| Adding similar products quickly | One-click product duplication |
| Product data for the website | Copy data straight from Daftra |
| Detailed product information | Generated data sheets |
“We can even duplicate a product, and for us that was just… wow.”
— Nehal
Invoicing and VAT
Invoices are issued in Daftra with 14% VAT applied automatically, then their items are uploaded to the e-invoicing portal.
“I can put the 14% on my products and the total comes out exactly right.”
— NNO Home Decor team
Working from anywhere
“I can issue an invoice while sitting in the car or at a café.”
— NNO Home Decor team
Financial reports
The balance sheet and financial reports come out for any period, monthly or yearly, just by choosing the dates.
The results: before and after Daftra
| Area | Before Daftra | With Daftra |
|---|---|---|
| Products and variants | Hard to enter every product with its colors and SKUs | Variants, SKUs and one-click duplication |
| Invoicing | VAT and totals worked out manually | 14% VAT and correct totals automatically |
| Reports | Balance sheets and periods compiled by hand | Reports for any period instantly |
| Follow-up | Tied to being at the showroom | Orders and payments tracked from the app |
“For us it’s a complete system… it organizes everything far better, and it saves time.”
— NNO Home Decor team
Remote follow-up
01
From abroad to the showroom
While Nehal traveled, Nouran ran the showroom, and Nehal could see everything in the app.
02
End-of-day report
Delivered orders show as paid in Daftra, and an end-of-day report shows what was delivered and paid.
“I was traveling… I still had access… I could see everything… at the end of the day there’s a report showing what was done, what was delivered and what was paid.”
— Nehal
The bottom line
For a brand that makes every piece by hand in many versions, organization was a condition for growth. With Daftra, products, invoices and reports live in one place, and the business can be followed from anywhere.
“
“As a business owner, I loved it, because honestly… it really feels like us.”
— Nehal, Co-founder & CEO
Running a home-decor or furniture store? Start your success story with Daftra.
