Alaa Azab

About Alaa

Alaa Azab is Sales Manager at Daftra, where he leads the regional sales organization expanding Daftra's cloud ERP solutions across the MENA region. He manages a team of more than 100 sales professionals across specialized SDR, inbound, outbound, retention, and sales operations teams.

Alaa has grown with Daftra since 2021, moving from Sales Account Manager to Senior Sales Account Manager, Sales Team Leader, and Assistant Sales Manager before stepping into his current role in 2025. Along the way, he has handled the full B2B sales cycle, from product demos and negotiation to closing, renewals, upselling, and cross-selling, and coached his teams to stronger closing rates.

Today, he develops sales strategies, sets performance targets, and designs the KPIs that drive revenue growth. He contributes to pricing and go-to-market plans with marketing, and works with product and operations to improve customer acquisition and retention. His approach centers on high-performing teams, strong client relationships, and data-driven sales management, built on more than a decade of B2B and retail sales experience.

Areas of expertise